Hi John.

I just want to clarify – I didn’t trash SEO, in fact I advocated for it. My post was about services that claim to be SEO and are not. Developing a mirror site with your job postings is not SEO. That process is something more like a job posting visibility service, it gets your posting into the search engines, but often does not create traffic to the career site, where all the information about the employer is kept and where they have an opportunity to brand themselves. Often, these tools often do not improve the rankings of the actual career site. True SEO should have long-term value to the client’s career site and their candidate acquisition process. While there are reasons to use these job posting visibility services, I think HR consumers should be aware that it is not really SEO.

Laura