Thought for the Day: Understanding your world offer requires constant curiosity.
The Linguistics of ReTweets
Dan Zarella is a tweet statistics machine. In this piece, he disects the content of a warehouse full of 140 character messages. The idea is to look for clues about the way people spread ideas. Zarella exemplifies the kind of curiosity needed to make measurement and montioring really effective.
How To Say ‘No’ In 60 Seconds
Sometimes, the inbound volume of little requests grows into a pile. Saying ‘no’ is the simplest way to clear up the list. Some useful tips. (Great salespeople understand that ‘No’ is the most important answer you can give or get.)
Marketing Doesn’t Have A Seat At The Table Either
“the CMO is not as involved as they could be. Within a corporation, you are either part of the core decision-making process or you’re submitting your budget to be approved. If you’re not listed as one of the top executives, chances are you’re submitting your budget.”
History of Social Media In A Blink
As some have noted, it misses the AOL, Compuserve and WeLL Communities. The roots of social communications tools (many to many) are over 40 years old and can be traced back to PLATO
John Sumser is the founder, principal author and editor-in-chief of the HRExaminer Online Magazine. John explores the people, technology, ideas and careers of senior leaders in Human Resources and Human Capital.
John is the also principal of Two Color Hat where he routinely advises Human Resources, Recruiting Departments and Talent Management teams with product analysis, market segmentation, positioning, strategy and branding guidance.