I’m fresh from the Social Recruiting Summit in New York City. It was an extraordinary day with a great lineup and lots of good presentation and conversation. Laurie Reuttimann did a stellar job as MC.

• My Presentation on The State of Social Recruiting
  We’re still in the early stages of the adoption of Social Media Tools. It’s not yet possible to monitor ROI (and the calculation for that is going to be different by company) Most people who spend their time talking about Social Recruiting are talking about how to use the tools. That’s exactly the symptom of the early stages of the process. When the technology is fully absorbed, we’ll go back to calling it Recruiting. The presentation is done with Prezi, the best way I’ve found to liven up your standup work.
• Thanks for Flying United. Please Give Us All of Your Money
  It’s the conversation economy. The way we engage with potential employees (who may also be customers, investors, channel partners, community members or even competitors) is changing fast. This piece, by John Battelle, describes his battle with the Customer Service tean at United Airlines. There’s going to be a similar story written about your Recruiting process in the next five years. What will you do?
• The Most Powerful Paths to Profits
  This is a good primer on fundamental business strategies. From Booz-Allen’s fabulous Strategy + Business, the article describes “nodes” (or market positions). As you get more sophisticated about your own company’s business (how it makes money) try to understand which of the nodes are at work for your shop. When you are trying to demonstrate the way that your HR function contributes to the bottom line, begin here.
• Random Web 2.0 Statistics
  From an elearning consultant. With links to sources, it’s everyting you need for your next pitch to the senior team about the potential of Social Media Tools.
• Top 100 Tools for Learning
  Great resources for other aspects of HR as well.
• Customer Contributions Build Preference
  Nice piece about incrementally building online relationships. An impostant point…customers rarely make a purchase on the first visit, particularly in B2B. That means you have to build reasons for return.