Social Media Reconsidered IV I live in Sonoma County in California near the ocean. It’s a remote outpost. Almost no one lives in my neighborhood. There are lots of raptors and you can hear the sea lions barking at night. But, it’s a long way to anywhere. Periodically, I go out into the world to [...]

Social Media Reconsidered III Calling it a decision makes my Social Media Siesta sound like the work of a much smarter person. Truth is that life caught up with me. Years of routine web publishing, 18 solid months of Tweet-aly-dee, a range of Facebook experiments and a host of other assignments had me in the [...]

Social Media Reconsidered II Old friend Colin Kingsbury (who is the president of HRMDirect) sent along a note in response to the first article in this series. ” My take on social media is that while they present some unique modalities compared to other communication channels, they are not sui generis. For instance, consumer products [...]

Social Media Reconsidered I’m in the middle of a social media siesta. I’ve toned down my participation in Twitter, Facebook, LinkedIn and other online communities. It’s an experiment. As an early adopter of the technologies and one of its strong proponents in the recruiting industry, I wanted to test my perceptions. What happens when you [...]

Thinking About Measurement The old saw goes “What gets measured gets managed.” That is the simplest way to describe the fundamental workings of management as a discipline. Here, at the dawn of truly strategic Human Capital function, we are often surprised at the degree to which people want to argue about measurement systems. First of [...]

Marketing that works well has the net effect of reversing the flow of the phone traffic and lead generation. With no clear marketing strategy, the enterprise is forced to identify every potential sales target by name and then reach out and create the relationship. The hard work of physical lead generation is a part of [...]