There is no reliable set of terminology to describe or measure the structure, content or value of your social media experiments and the assets that result. Most effective practitioners realize that social value is something like fresh produce. It has a shelf life. You have to build and harvest value in a manner that resembles grocery store inventory management.
We’re all learning about this stuff together. Here are five links (and a bonus) to help clarify your thoughts on value in social media.
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When new publishing and advertising technology takes root, the early adopters appear to have (and in some ways actually do have) more influence and authority than might otherwise be accorded them. Prowess with new technology can seem like subject matter expertise. Learning to tell the difference between publishing skills and functional utility is one of the new frontiers of literacy.
Here at the dawn of the communications era, we are just beginning to learn to distinguish between friendship and advertising; between relationships and connections; between being a spam target and being valued; between a network and a mailing list; between your pipeline and my community.
Relationships My birthday was last week. Over the past couple of years, I’ve come to expect to see a number of nice messages from friends and acquaintances in email and on the various social media sites. I wasn’t disappointed. As I’ve gotten used to having slices of my life play out in public, I’ve developed [...]
Read The Weekly HRExaminer v1.35 Now Feature: Bret Starr Top 100 Influencer For a guy named Starr, it’s hard to imagine a better place to be from than Texas. Like the country he’s from, Bret Starr is unapologetic about calling bullshit on the pablum that serves as marketing these days and he’s quick to point [...]
It’s pretty obviously a vendor-centric response to the concerns we heard expressed by HR Execs in the “SaaS Revolt” piece. Vendors rarely understand (in a visceral way) the real costs of ownership of a piece of technology. While vendors focus on the price tag at the point of acquisition, customers live with the implications of design and development in painful, moment to moment daily interaction with the system. The loudest complaint, that SaaS delivers unfettered change across the customer base, is overlooked. In fact, Colin does the standard “It’s not a bug it’s a feature” dance that vendors learn in their formative years. Customers can’t just “go to Subway” once the contract is in place.
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