George LaRocque | Founding Member, HRExaminer Editorial Advisory Board

George LaRocque has been in the Human Capital market for more than 20 years and is one of the few executives in the space who migrated a successful career in staffing to the vendor side. After leaving the US Air Force and his role as an F-15 crew chief in 1988, George worked in the staffing market where for 10 years he built teams and companies focused in Recruitment Process Outsourcing/InSourcing, Executive Search, Contract and Permanent Placement. In 1998 he joined HireSystems, which became BrassRing (now Kenexa). He led BrassRing’s revenue growth from zero to $50M in a five year period. He has also held executive positions for TalentTechnology (HireDesk), Bullhorn, and others.

George is currently the Managing Director for Revenue Consulting at Starr Tincup. In this role he helps technology and services vendors in the Human Capital market assess the marketplace and themselves. He then guides them in strategy, process, and execution in Sales, Marketing, and Business Development. George’s market-tested approach in the human capital software and services segment has helped companies achieve rapid growth, secure funding, get acquired or increase profitability (and sometimes all four). He has launched several well-known human capital brands from relative obscurity to market leadership – and as a result, George’s name is synonymous with sales and marketing success. He has led initiatives in all major market segments, from recruiting software to talent management and has played a critical role in creating the fundamental business strategies and approach to market that have catapulted several brands.
George and his wife Jennifer live in the Napa Valley region of California with their 2 young children, having recently relocated there from Boston.

You can read George’s posts on HRExaminer here.

Follow George’s blog Selling OnDemand and on Twitter.