Good article, and mostly I agree. Jargon-speak is rampant in the technology space (David Meerman Scott refers to this as Gobbledygook).

The issue here when it comes to the names of the things, particularly software products or features, is that there are no solid conventions. It is then the job of the product manager or marketer to come up with a name and description that makes sense to the markets wants and needs.

Look at it from the vendors side. Any software provider is pressured from the market to add new bells and whistles on a consistent basis. As you stated, demand is faster than production in this case. I don’t think vendors resist new features as long as it makes sense for their user base (and is cost effective).

I will disagree with “Recruiters are always the first to use new technologies.” Typically, recruiting companies are considered laggards and not early adopters. There have been studies that show the recruitment industry is behind on the technology adoption curve. I also disagree that “Mailing list management” is the same as “talent management.” If your using a mailing list service that is calling themselves “talent management,” I suggest you find a new solution.