About Relationships

On August 13, 2013, in Brand Aid, Futures, HRExaminer, Recruiting Strategy, Recruiting Wisdom, by John Sumser
The reason that Direct Marketing techniques generally have a bad name is that they tend to treat people like objects as a precursor to a deeper form of relationship.

Humanizing Your Brand Through Social Media: 6 Steps

Social media has become such a permanent and vital part of business that the bar is being raised daily. This whole process begins with a clearly defined brand and strategy.

Communication Channels III

The number of communications options are exploding. Knowing how and where to communicate your employment brand and job opportunities is no longer easy.

Communications Channels II

With hundreds, maybe even thousands of communications tools at your disposal, what in the world do you do? It will certainly feel overwhelming unless you have a strategy for dealing with the noise level.

Communication Channels I

In the past six or seven years, the number of usable communications channels exploded. All of a sudden, there are opportunities to communicate where none used to exist.

A Brand is a Relationship.

On July 8, 2013, in Brand Aid, Employment Branding, HR Trends, HRExaminer, by John Sumser
Employment Branding is the craft of being so completely organized that you are ready with the right message for the right person when she comes along. Let’s take that a bit further.

Dear XXX, If They Won’t Hire You, We Will

On January 31, 2013, in Brand Aid, Employment Branding, HRExaminer, by John Sumser
Great employment branding is job and market specific: acknowldedges the company’s realities (in size and reputation); understands the supply and demand variables and maximizes share of voice.

Employment Branding

On November 27, 2012, in Brand Aid, Employment Branding, HRExaminer, by John Sumser
Brands only matter to the people who care about them. Mention the brand name outside of the circle of people who have the relationship and you will receive shoulder shrugs. Mention it inside the circle and you can spark a conversation full of passion and opinion. 

Five Links: The Future is Now

On October 17, 2012, in Big Data, Brand Aid, Futures, Gamification, HR Technology, by John Sumser
Transparency and accountability arrive in the form of a smart phone. Companies can no longer get away with bad bosses, sketchy ethical practice or mediocre working conditions. Everyone has comprehensive recording technology all the time everywhere. The new normal is “how will this look on YouTube?

Three Unrelated Facets of Employment Branding

On October 16, 2012, in Big Data, Brand Aid, Employment Branding, by John Sumser
Do you recall the story of the blind wisemen and the elephant? It’s a great explanation of how the same thing can look very different depending on your perspective. Each of the wisemen is sure that he has the explanation of the total elephant. In fact, they each understand an aspect.
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