Express Yourself: Build A Great Brand In Four Steps

On January 6, 2016, in Brand Aid, Dr. David Kippen, Employment Branding, HRExaminer, by David Kippen
Dr. David Kippen, CEO and Chief Strategist at Evviva, takes a deeper look at brand. Beyond the name, how does a brand come together when it’s working right?
 

Your Best Coffee Date Ever

On March 22, 2015, in Brand Aid, Dr. David Kippen, Employment Branding, HRExaminer, Recruiting Wisdom, by David Kippen
Grab a coffee with your brand. Seriously, whether you work in marketing and manage a brand portfolio, in HR and manage your Employer Brand, or just care about the company you work for.
 

Employment Branding Requires Traffic

On February 25, 2015, in Brand Aid, Employment Branding, HRExaminer, Recruiting Wisdom, by John Sumser
Employment Branding is the craft of being so completely organized that you are ready with the right message for the right person when she comes along.
 

About Relationships

On August 13, 2013, in Brand Aid, Futures, HRExaminer, Recruiting Strategy, Recruiting Wisdom, by John Sumser
The reason that Direct Marketing techniques generally have a bad name is that they tend to treat people like objects as a precursor to a deeper form of relationship.
 

Humanizing Your Brand Through Social Media: 6 Steps

Social media has become such a permanent and vital part of business that the bar is being raised daily. This whole process begins with a clearly defined brand and strategy.
 

Communication Channels III

The number of communications options are exploding. Knowing how and where to communicate your employment brand and job opportunities is no longer easy.
 

Communications Channels II

With hundreds, maybe even thousands of communications tools at your disposal, what in the world do you do? It will certainly feel overwhelming unless you have a strategy for dealing with the noise level.
 

Communication Channels I

In the past six or seven years, the number of usable communications channels exploded. All of a sudden, there are opportunities to communicate where none used to exist.
 

A Brand is a Relationship.

On July 8, 2013, in Brand Aid, Employment Branding, HR Trends, HRExaminer, by John Sumser
Employment Branding is the craft of being so completely organized that you are ready with the right message for the right person when she comes along. Let’s take that a bit further.
 

Dear XXX, If They Won’t Hire You, We Will

On January 31, 2013, in Brand Aid, Employment Branding, HRExaminer, by John Sumser
Great employment branding is job and market specific: acknowldedges the company’s realities (in size and reputation); understands the supply and demand variables and maximizes share of voice.
 
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