Over the past several weeks, we’ve been exploring the topic of employment branding. It’s murky territory for some. We’re lucky to have the best minds in the business on our team. The great thing about the HRExaminer is that it provides a place for a dialog between and about such mutually exclusive potions.
There are widely different views on the definition and value of employment branding and its relative health. This week we continue our discussion on employment branding with articles from Dr. David Kippen and Felix Wetzel who articulate a useful for/against argument. Meanwhile, John Sumser takes us through a tour of employment branding fundamentals in his three-post series. It’s all in this week’s HR Examiner.
Dr. David Kippen returns to the HRExaminer Editorial Advisory Board this week. Dr. Kippen is CEO and Chief Strategist of Evviva Brands. With a background spanning advertising and communications and a client base spanning the globe, Dr. Kippen is recognized as among the top thought leaders in brand strategy. David has held leadership roles in several top associations that support the HR and communications professions.
HR Examiner Weekly Edition v 3.08 February 24, 2012 DIY Market Research 1/5 by David KippenThis week David Kippen, the genius behind Evviva Brands is going to take us on a tour of Market Research. One step at a time, we’ll go through the basics of doing your own work to get a dirt under [...]
“…taken together, these details comprise a mosaic illustrating many important things about the fixed cost of the local economy and the local quality of living. As a general rule, the better each of these areas is, the more costly local talent will be.” – David Kippen
As long as the general income level is low, volume wholesalers can’t generate the revenue they need to offset their fixed operating and inventory costs. So if you see frequent small five and dime stores, you’re looking at a market on the lower side of the development curve. – David Kippen
“Transportation can tell you a great deal about how far people are able to travel to find work. You’re obviously not going nearly so far on bicycle, an ox, or a tractor as on a scooter or car. Second to housing transportation is the largest area of individual investment you’ll see.” – David Kippen
“Unless your budget is huge, you’ll need to make observations that are fast and meaningful. So I look at power supply, road stock, and light rail systems.” – David Kippen
This week, we’re trying something different. David Kippen, the genius behind Evviva Brands is going to take us on a tour of Market Research. David is a powerful advocate for the idea that you have to learn about the markets you serve. So, one step at a time, we’ll go through the basics of doing your own work to get a ‘dirt under the fingernails’ look at the market.
Three Myths about Hiring the UnemployedAnyone who has been unemployed and looking for work in the middle of a career knows how difficult and frightening the process can be. Now, as a business owner, I'm proud of the fact that my company has been able to hire people who were unemployed (or under-employed) and then [...]
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