From this week’s Feature, Privacy is an App: “It won’t be long before someone comes along with the privacy app that allows us to control our personal data, authorize who gets to use it, and to sell it. But when it comes out, get if fast before Google or Facebook buys it and shuts it down.” - Heather Bussing
“In the years I’ve been researching, reading, writing and creating employer brands, the most overused phrase has to be “employer value proposition.” You join the tribe and POOF. It’s like taking your blindfold off in a Febreze commercial.” Susan Strayer
Apple recently revamped their in-store experience to emulate The Ritz-Carlton and it’s working. Great service focused on building a brand experience serves as a foundation for both brand loyalty and career interest. This week Susan Strayer and Brett Minchington co-author our feature story on Experiential Marketing for employer brands.
Putting all your eggs in one basket to connect consumers to your brand through consumer brand marketing involving celebrities or employee ‘brand ambassadors’ is not without risk.
My three degrees and fifteen years of work experience in HR shouldn’t drive the decision to hire me. But they do influence how I answer a question or think about the problem you’re trying to solve.
HR Examiner Weekly Edition v 3.17 April 27, 2012 Disruption is a ProcessWe’re publishing the first in a series of free white papers about the various forms of disruption that are entering the HR and HRTechnology industries. Read Now » Project Staffing The internal project economy tends to run on reputation and political vectors rather […]
“Case in point: Last week I met a frustrated job seeker I’ll call Alicia. She’s currently working for a large corporation and has been looking to move on for some time. She tells me she’s in the midst of the hiring process with a consulting firm, but she’s run into a big problem.” – Susan Strayer
From career coaching to recruiting strategy to social media, Susan has experience with in-house corporate HR and recruiting leadership roles, as a Fortune 500 consultant, and as a career and brand coach. She’s held positions with companies such as Marriott, The Ritz-Carlton, Arthur Andersen and The Home Depot and has consulted for hundreds of Fortune […]
Report from Occupy HR Technology Movement “The demonstrators claim that the 99% of people who use HR enterprise technology are unfairly controlled by the 1% who design and sell it. They’re demanding an immediate redistribution of power to the end user. Excuse me, sir?” Read Now » Sumser On The Bill Kutik Radio Show […]
It’s time for a rehaul, a rethink—a better way to educate job seekers on how to find the right employers and what really makes both a “best employer” and a “best employer for you.”