Grab a coffee with your brand. Seriously, whether you work in marketing and manage a brand portfolio, in HR and manage your Employer Brand, or just care about the company you work for.
Famous writers like David Mamet know how to hold an audience’s attention like few others. Good dramatic writing is to effective business writing as coffee is to closers.
Social media has become such a permanent and vital part of business that the bar is being raised daily. This whole process begins with a clearly defined brand and strategy.