“In the years I’ve been researching, reading, writing and creating employer brands, the most overused phrase has to be “employer value proposition.” You join the tribe and POOF. It’s like taking your blindfold off in a Febreze commercial.” Susan Strayer
I bet you’re wondering how Big Data intersects with Hip Hop, Zombies and HR. Victorio Milian’s covers all the plot twists as he discusses how to avoid strategic blind spots when using Big Data.
“In three years, surprisingly, some things have moved forward. Being somewhat cynical about any government program, I’m pleasantly entertained at how much change has taken place (and especially thrilled to see the demise of the ‘essay’).” – Gerry Crispin
“People have a hard time telling their stories. Yet, it’s critical to gaining support from others or presenting an offer. If your narrative is lacking, know that you’re not alone. ” – William Uranga
Great employment branding is job and market specific: acknowldedges the company’s realities (in size and reputation); understands the supply and demand variables and maximizes share of voice.
Here are a couple of posts from just about a decade ago. The industry has been working over that time to clarify the definitions of talent pools, talent communities and so on. These two are a meditation on the business of attracting and nourishing talent. Just outside of the greenhouse (our offices) is [...]
Brands only matter to the people who care about them. Mention the brand name outside of the circle of people who have the relationship and you will receive shoulder shrugs. Mention it inside the circle and you can spark a conversation full of passion and opinion.
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