5 Easy Assumptions That Lead to Hiring Failure

Hiring is very easy to do badly, and very hard to do well. So what causes most failures? Bob Corlett discusses five key assumptions that derail the hiring process.

Express Yourself: Build A Great Brand In Four Steps

On January 6, 2016, in Brand Aid, Dr. David Kippen, Employment Branding, HRExaminer, by David Kippen
Dr. David Kippen, CEO and Chief Strategist at Evviva, takes a deeper look at brand. Beyond the name, how does a brand come together when it’s working right?

Confessions of an HR Nightmare by Dennis O’Reilly

On December 22, 2015, in Employment Branding, Engagement, HR Scoop, HRExaminer, Learning, by Dennis O'Reilly
“For more than 30 years I labored under the misapprehension that hard work, competence, and honesty were all I needed to be a model employee.”

A Good Recruiting Brand Is Hard to Find

On October 13, 2015, in Editorial Advisory Board, Employment Branding, HRExaminer, Jeff Dickey-Chasins, by Jeff Dickey-Chasins
Strong brands typically command 20% to 30% more than their competitors but few of them can be found in the world of the ATS or job board.

How Bad Glassdoor Reviews Affect Recruiting

Bob Corlett writes on the growing importance of online employer reviews at Glassdoor and how to respond to negative reviews online.

Love: Why Tomorrow’s Leaders Will Come from HR

On May 18, 2015, in Editorial Advisory Board, Employment Branding, Jason Seiden, Leadership, by Jason Seiden
We are the leaders of the future. We know how it works: put real relationships with real people first, let the technology follow, and you can’t ever lose.

Your Best Coffee Date Ever

On March 22, 2015, in Brand Aid, Dr. David Kippen, Employment Branding, HRExaminer, Recruiting Wisdom, by David Kippen
Grab a coffee with your brand. Seriously, whether you work in marketing and manage a brand portfolio, in HR and manage your Employer Brand, or just care about the company you work for.

Employment Branding Requires Traffic

On February 25, 2015, in Brand Aid, Employment Branding, HRExaminer, Recruiting Wisdom, by John Sumser
Employment Branding is the craft of being so completely organized that you are ready with the right message for the right person when she comes along.

I Need You To Know Who I Am

“Forcing anonymity on people is not helpful. In it’s own way – this simple act reinforces the kind of behavior we are saying that we don’t want.” – Doug Shaw

The Power Balance

There is a power balance in the branding and recruiting game. When marketers, recruiters and managers forget this, things tend to turn sour.
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