David Mamet’s Memo to the Writers of the Unit

Famous writers like David Mamet know how to hold an audience’s attention like few others. Good dramatic writing is to effective business writing as coffee is to closers.

Recruiting Is Local

On August 7, 2013, in Employment Branding, HR Technology, HRExaminer, Recruiting Is Local, by John Sumser
Much of the published information and opinion about HR and Recruiting tries to establish norms or best practices as if local culture made no difference.

Humanizing Your Brand Through Social Media: 6 Steps

Social media has become such a permanent and vital part of business that the bar is being raised daily. This whole process begins with a clearly defined brand and strategy.

Communication Channels III

The number of communications options are exploding. Knowing how and where to communicate your employment brand and job opportunities is no longer easy.

Communication Channels I

In the past six or seven years, the number of usable communications channels exploded. All of a sudden, there are opportunities to communicate where none used to exist.

A Brand is a Relationship.

On July 8, 2013, in Brand Aid, Employment Branding, HR Trends, HRExaminer, by John Sumser
Employment Branding is the craft of being so completely organized that you are ready with the right message for the right person when she comes along. Let’s take that a bit further.

Member of the Tribe

“In the years I’ve been researching, reading, writing and creating employer brands, the most overused phrase has to be “employer value proposition.” You join the tribe and POOF. It’s like taking your blindfold off in a Febreze commercial.” Susan Strayer

Big Data, Hip-hop and Zombies

On May 21, 2013, in Big Data, Employment Branding, HRExaminer, Victorio Milian, by Victorio Milian
I bet you’re wondering how Big Data intersects with Hip Hop, Zombies and HR. Victorio Milian’s covers all the plot twists as he discusses how to avoid strategic blind spots when using Big Data.

Poor Candidate Experience Declared Illegal

On April 1, 2013, in Employment Branding, Futures, Gerry Crispin, HR Influencers, HR Trends, HRExaminer, by Gerry Crispin
“In three years, surprisingly, some things have moved forward. Being somewhat cynical about any government program, I’m pleasantly entertained at how much change has taken place (and especially thrilled to see the demise of the ‘essay’).” – Gerry Crispin

Developing A New HR Talent

“People have a hard time telling their stories.  Yet, it’s critical to gaining support from others or presenting an offer.  If your narrative is lacking, know that you’re not alone. ” – William Uranga
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