Famous writers like David Mamet know how to hold an audience’s attention like few others. Good dramatic writing is to effective business writing as coffee is to closers.
Social media has become such a permanent and vital part of business that the bar is being raised daily. This whole process begins with a clearly defined brand and strategy.
Employment Branding is the craft of being so completely organized that you are ready with the right message for the right person when she comes along. Let’s take that a bit further.
“In the years I’ve been researching, reading, writing and creating employer brands, the most overused phrase has to be “employer value proposition.” You join the tribe and POOF. It’s like taking your blindfold off in a Febreze commercial.” Susan Strayer
I bet you’re wondering how Big Data intersects with Hip Hop, Zombies and HR. Victorio Milian’s covers all the plot twists as he discusses how to avoid strategic blind spots when using Big Data.
“In three years, surprisingly, some things have moved forward. Being somewhat cynical about any government program, I’m pleasantly entertained at how much change has taken place (and especially thrilled to see the demise of the ‘essay’).” – Gerry Crispin
“People have a hard time telling their stories. Yet, it’s critical to gaining support from others or presenting an offer. If your narrative is lacking, know that you’re not alone. ” – William Uranga