Famous writers like David Mamet know how to hold an audience’s attention like few others. Good dramatic writing is to effective business writing as coffee is to closers.
Social media has become such a permanent and vital part of business that the bar is being raised daily. This whole process begins with a clearly defined brand and strategy.
Employment Branding is the craft of being so completely organized that you are ready with the right message for the right person when she comes along. Let’s take that a bit further.
“In the years I’ve been researching, reading, writing and creating employer brands, the most overused phrase has to be “employer value proposition.” You join the tribe and POOF. It’s like taking your blindfold off in a Febreze commercial.” Susan Strayer