Commitment is not binary, it grows over time. Rigor belongs at the end of your recruiting process, not at the beginning. Keep beginnings simple.
Grab a coffee with your brand. Seriously, whether you work in marketing and manage a brand portfolio, in HR and manage your Employer Brand, or just care about the company you work for.
HR professionals often compare their job to herding cats, but if you worked for Her Majesty’s postal service a few decades ago, you might have meant it quite literally.