“There is no way you can have a competitive advantage and out-recruit your competitors on talent when you have commoditized the recruiting function.” – Teela Jackson
Commitment is not binary, it grows over time. Rigor belongs at the end of your recruiting process, not at the beginning. Keep beginnings simple.
Grab a coffee with your brand. Seriously, whether you work in marketing and manage a brand portfolio, in HR and manage your Employer Brand, or just care about the company you work for.