Linkedin is trying to make money from public information by controlling how people use their site. Linkedin’s legal position has some problems.
Training people about what the legal issues are and how to handle them is a much more effective way to both prevent problems and get social media to work for your company.
What is becoming possible is so far beyond conventional definitions of analytics that you’ll miss the bus if that’s how you approach the problem.
But as a data-driven marketer, I have been surprised too many times by ‘real data’ to trust anecdotal evidence. I want data – and lots of it.
Who owns data? Terms of Service or User Agreements are a kind of contract that describes who owns what. When you buy software, you don’t really own the software itself. You get a license to use it.
Feature: Them Job Changes The smoke and mirrors about retention is beginning to lift. A new study provides examples of how new approaches to data and open minds discover hidden, important truths. This Week’s Articles Feature: Them Job ChangesPeople change jobs less often than they used to. It’s a trend that’s been maturing for […]