Via Scoop.it – Influence and Social Network Analysis

There is no line on the balance sheet for “ability to innovate” or “skill at managing brand.”

Here is the Social Network Analysis Money Quote in this HArvard Businerss Review piece:

Case in point, SNA conducted at Novartis helped reveal a pattern of communication — and the existence of parallel innovation efforts — that made it possible to combine teams before they reached a crucial stall point in the development of a new vaccine. At a major retail bank, early signals of an emerging rift between factions — manifested in very different networks of information sharing — made it possible to save an acquisition before it came apart. And a rapidly growing pharmaceutical manufacturer discovered through network analysis that management bottlenecks were holding back critical decisions and alienating lower level employees.
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