Marc Effron, HRExaminer Editorial Advisory Board

Marc Effron, HRExaminer Editorial Advisory Board

Memo

To:  All Employees

From:  Marc Effron, CEO

Re: Competency Model departure

____________________________________________________________

It is with mixed emotions that I announce that Competency Model will be leaving our company after more than 30 years of service.  CM, as he was affectionately known, originally joined us as a bright new idea and quickly made an impact on our organization.  He helped to bring order out of chaos and served as a shining example of the types of behaviors and capabilities that we should all embrace.

Not a corporate native, CM was born in Academia and raised in Consultancy, so he was slightly difficult to understand at times.  He used words that didn’t quite sound like our company and, well, was rather verbose.  That being said, those who were able to invest significant amounts of time with CM often found some value in the interactions.

Everything that CM did was with the best intentions.  His efforts to become highly involved with our hiring and promotion processes didn’t work quite as intended, but he certainly gets credit for giving it the old college try!  CM left a lasting impression on our company and will be remembered for his effective, err no, helpful, or should I say business focused, I mean CM could really . . .

Ah hell, you know I never liked that little bastard anyway.  I mean what exactly was he trying to do around here all those years?  We all know it takes a while to settle in. But if no one likes you after all that time, then doesn’t that say something?  It’s not like we’re closed to new ideas.  We weren’t sure about Engagement Survey when she first joined but now we can’t wait to see her!  And Talent Review!  Who among you didn’t think Talent Review would be a total bureaucratic nightmare?  But now we’re all big fans and are happy to spend time with Talent Review!

I think the real problem with CM is that he just never fit it.  He never sounded quite like us. We spoke about business results; he could only focus on bite-sized behaviors and capabilities.  And he always sounded a bit academic. Remember when he said we weren’t precise enough in describing what it meant to “win” here?  We knew exactly what we meant, but he kept trying to slot it into 68 categories.  “That sounds like being Results Driven and Creating Strong Followers!”  Sorry Doc, it actually sounds like exactly what we said – winning here means building a team that can destroy the competition.

Not to pile it on, but a little focus wouldn’t have killed CM either. Yes, we understand there are twelve important behaviors that make a good leader.  Couldn’t he have told us which three to really pay attention to this year? And the twenty things he’d list under each of his points to “help” us better understand him. Really?

We will not be filling CM’s position. Instead the senior team and I have identified the four outcomes that define a successful leader and we’ll hold everyone accountable for those at bonus time.  We’ll have our recruiters ask candidates to discuss how they’ve delivered similar outcomes.  When we put people in new jobs we’ll make sure they can deliver those outcomes too.  If you have questions about how to apply these outcome in your job, ask three people for suggestions.

This seems so easy – I feel better already!  I’m not sure why CM needed to make everything complex when a simple solution was so obvious. Speaking of which, I’ll be sending another note shortly about some impending departures in our Compensation group.

 
  • Jacque Vilet

    Thank God I’m not the only one!   Now I can “come out of the closet”!

  • Phil Corke

    I would not organize the leaving party just yet!

  • Motivemagus

    Amusing.  Too bad that your idea of assessing how people deliver key outcomes is precisely how competencies work.  Competencies are very simple:  any characteristic that differentiates performance in a specific role.  (cf. David McClelland, 1973).  Hard to see how THAT could go away unless you want performance outcomes to go away, too.
    Don’t blame the competency concept for its many poor messengers.  Competencies have been vastly overcomplicated as people have tried to come up with universal models (which contradicts the whole idea), comprehensive models (which are way too complicated) and badly-cobbled-together models composed of a set of ill-informed opinions.  But at the core, a well-designed competency model delivers results, because that’s what it is intended to do — by definition. 

  • http://twitter.com/One_Page_Talent Marc Effron

    Hi – you might want to read the article more closely.  Describing how people deliver key outcomes isn’t what I reference as the solution — it’s describing what they actually deliver.  And while you conveniently excuse the poor messengers for screwing up the concept, the typical line manager can’t differentiate between a screwed up competency model and stellar one.  So while arguing in the abstract that competency models are wonderful is lovely, but it doesn’t help change the reality that they’ve likely done as much harm to HR’s reputation as anything else over the past 20 years.  

  • Motivemagus

    I actually read it rather carefully.  You wrote: “the senior team and I have identified the four outcomes that define a successful leader and we’ll hold everyone accountable for those at bonus time.  We’ll have our recruiters ask candidates to discuss HOW THEY’VE DELIVERED SIMILAR OUTCOMES.” [Emphasis added, of course]  Hence my conclusion that your solution was not only to define outcomes, but to look at how they’ve delivered them, though the rest of the article refers to only outcomes.
    However, defining only outcomes, if that is in fact what you recommend, is necessary but insufficient.  Without diving in a bit deeper, people rarely know why someone is successful; instead they leap to conclusions.  ”Since the firm went up, HE MUST BE good at X.”  Recruiting managers make this mistake all the time, without considering context (e.g., everyone in the market went up) or luck (he was in China) as a factor.  Perhaps you would see this as defining the outcome more closely, but it is closely allied to proper competency derivation technique.  
    I’m not disagreeing that competencies have been overused and badly implemented, but your criticisms have nothing to do with the reality of good competency execution, which has been done at any number of places with fantastic success.   The solution to your point that the typical line manager can’t differentiate is clear:  they SHOULD know.  If a manager does not have a solid sense of how and why one person gets outcomes rather than another, they are not doing their job as a manager, and the company has fallen into the trap of seeing competencies as “HR Stuff” without treating it as a business requirement and keeping an eye on what it is!
    I see way too many people who judge outcomes without reference to how they were accomplished, i.e., did they get lucky or was there something more enduring beneath?  Recruiting firms make this mistake all the time, and so do hiring managers.
    It’s certainly been muddied, but I don’t see you disagreeing with the core concept — because it’s not really possible.  So ditch the word competency and move on.  I have many clients who already have, and there are a number of consulting firms who have reinvented the concept without admitting it.

  • http://twitter.com/One_Page_Talent Marc Effron

    Yeah . . . . I’ll just leave it at that . . .

  • Paulreagan

     Because of programmatic implementation:
    * universal competencies are a hold over from the “change our culture” era.  So how’d that work out for ya?
    * functional / technical / role specific competencies were supposed to have been mapped onto the outcomes.  causal stuff, developmental stuff.  Well, how’d that work out for ya?  The outcomes were poorly defined and the maps were mush.

    Yesterday I had a conversation with a senior HR leader who had been brought in to salvage a major competency IT platform in a large insurance company.  You know the kind, integrated compensation, LMS, performance management, staffing, selection, etc.  After listening for 20 minutes to how the system was developed (painstaking detail work), the reactions of the senior and middle operational leaders, Not once did I hear what was the system supposed to support?  In two or three years the troops will come for her.

    I’m with the thinking “What’s supposed to be happening here?”.  That can be at the Corporate level, or at some sub process level.  But for goodness sake – identify it and talk about it.

    As an aside – even the so called universal competencies are actually role specific as well.

  • Bradley

    Great article Mark.  Firmly believe the principle behind what you stated.  Over the past year, my work has been focused on exactly what you prescribe-  removing a burdensome model and delivering a direct, more focused approach that teams grasp and understand vs. the confusion that many of these models have created.

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