Nicknamed the ‘Rogue Recruiter’ by the Wall Street Journal, David Perry is the author/coauthor of four books including Guerrilla Marketing for Job Hunters 3.0 and has written on leadership, executive recruiting and job search, for the Wall Street Journal, Forbes, Chicago Sun Times, Globe & Mail and other firms. A well known name in executive search circles, David is the managing partner of Perry-Martel International one of North America’s top executive search firms.
Exploiting “Digital Recruiting” to land a job
by David Perry
This post talks about how job hunters can exploit the employers’ recent move to digital searches to create a ‘force multiplier’ and get noticed.
In the past year, 50-million jobs were filled in the United States – almost all without a job posting!
The jobs weren’t posted because of a change in the way employers hunt for candidates. Today, employers can’t deal with the avalanche of resumes they would get if they posted the jobs. So they are relying on a brand new digital armory to find the handful of “most qualified” recruits that they want to interview.
Employers have gone digital!
This move makes things easier for job hunters! Any candidate with the right digital skills has more power and more opportunity to find and land a job than they have ever had before.
In my new book, co-authored with Jay Levinson, “Guerrilla Marketing for Job-Hunters 3.0,” I lay out the new tools and tactics to make you light up on the digital radar!
Sub-titled: “How to Stand Out from the Crowd and Tap into the Hidden Job Market Using Social Media and 999 other Tactics Today,” the new book goes beyond ‘where to look’ for a job, to include ‘how to be found in the digital job marketplace.’ It took a guerilla marketer to spot this trend and few job candidates are aware of it yet. If you can grasp these simple digital techniques now, you will have a jump on all those who are still sending out resumes. While resumes are still a critical element, job hunters also need digital strategies.
The new book tells how to use different social media at the same time, so job hunters can leverage online resources like ZoomInfo, LinkedIn, and Facebook. You may even tap into “the secret lives of top corporate recruiters.” Job-hunters are also advised on little-known search-engine optimization tricks used by companies looking for employees and how to use the new tools to build online profiles that present value to searchers.
Drive to Own The “Means of Employment”
Guerilla Marketing for Job Hunters 3.0 understands our human desire to direct and know our fate. Partly this comes from the current economic uncertainty; partly it reflects the history of the past century and more, which has been a striving towards the realization that people’s opinions matter! We have always moved in the direction of greater freedom…because that is human nature. People are taking control of their lives, which means ownership of the means of employment. We are in a renaissance of self-direction. In an uncertain world, we need to find ways to expand our opportunities and abilities. We want to control our destinies.
“Taking control of your employment is especially important in today’s demographic because so many people are looking for new kinds of work - work that has meaning for them. Our population is getting older – for the first time, there will be more people over 65 than under 5 — and older people are more reflective: they want to know they are doing something meaningful. Our book helps provide a catalyst for their productivity.
In a digital age, you master the digital stage.
As the first multi-media book for job hunters, Guerilla Marketing for Job Hunters 3.0 has:
- “Quick Response” Tag technology from Microsoft to deliver exclusive content
- Digital tools to perform precession job searches and online placements of candidate values
- Hot links for fast access to online tools
- Tweets and other social media tools
If you are a job hunter or know a job hunter, it is essential to understand the latest technology and tools for finding your dream job and getting it.
You can pick up a copy of my book, Guerrilla Marketing for Job Hunters 3.0 here.
- David Perry