Should an employment brand be focused on the heart of the competition or should it be designed to solve larger social issues?
The former makes it a marketing question, the latter makes it an HR question. My sense is that differentiation is critical in employment branding, particularly when scarcity is an issue.
Huge chunks of Data that are bigger than the storage capacities of old fashioned enterprise tools are popping out of the woodwork. As employers increasingly find it important to own a copy (or two) of all employees’ social data and be able to digest it, questions that involve cross-referencing in-house data with external data are becoming normal.
Often, the real work of a company is expressed in small projects that are coordinated by project managers rather than first level supervisors. The internal project economy tends to run on reputation and political vectors rather than the HR preferred meritocracy.
Today, we’re publishing the first in a series of free white papers about the various forms of disruption that are entering the HR and HRTechnology industries. Disruption undermines the existing ways of doing business by providing a faster, lower cost, higher quality alternative.
Advertising is much more about attraction, through increasing brand awareness. Advertising takes time and focus. It operates on different rhythms than the direct approach. It is friendlier with a relaxed pace.
“Case in point: Last week I met a frustrated job seeker I’ll call Alicia. She’s currently working for a large corporation and has been looking to move on for some time. She tells me she’s in the midst of the hiring process with a consulting firm, but she’s run into a big problem.” – Susan Strayer
This week our resident lawyer and photographer Heather Bussing points her lens at photo sharing copyright laws on Pinterest. Jay Cross returns to our HRExaminer Editorial Advisory Board to discuss your most valuable asset (guessed it yet?). John Sumser looks to the second generation of social media and profiles Evenbase, the European digital recruiting up-and-comer.
If you ‘pin’ photos to Pinterest you are probably violating copyright law. Have you looked at the Pinterest User Agreement? They put the liability for copyright violations on YOU.
Opportunities abound because the world now moves on ideas instead of things. Value has migrated from tangible assets you could see and touch to intangible assets such as ideas, relationships, patterns and reputation.
If the name Evenbase doesn’t quite ring any bells yet, listen closely. You’ll hear them in the distance. The company is at the beginning of a long march of planned innovation and market disruption and they’re getting louder.
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