Mobile Stats (2 of 6)

On May 14, 2012, in HR Technology, HR Trends, HRExaminer, by John Sumser

Mobile Stats (2 in a 5 part Series) - by John Sumser - HRExaminer

Mobile is not the future, it’s the present.

Mobile Stats (2 of 5)

Mobile is not the future, it’s the present. Take a walk through these statistics:

  • Every economically viable human being on the planet owns a mobile device. (TomiAhonen)
  • 73% of Americans use their mobile devices to text and take pictures, 44% to access the internet, and 38% to send/receive email. (Pew Internet & American Life Project)
  • Half of all American adults use a smartphone (Pew)
  • U.S. citizens will use the mobile networks to access the Internet more than wireline networks by 2015 (IDC’s Worldwide New Media Market Model)
  • By the end of this year, there could be more smartphones on the planet than humans, and by 2016 there could be 10 billion smartphones. That’s 1.4 mobile devices per capita.(Mashable)
  • 40% of cell owners said they found themselves in an emergency situation in which having their phone with them helped.(Pew)
  • 91% of all U.S. citizens have their mobile device within reach 24/7. Mobile devices replace wristwatches and alarm clocks. (Fiddlefly)
  • It takes 1.5 hours for the average person to respond to an email. It takes 90 seconds for the average person to respond to a text message. (CTIA.org)
  • Half of all adult cell owners (51%) had used their phone at least once to get information they needed right away. (Pew)
  • The growth of the iPhone is 10 times faster than the growth of America Online. (Nielsen)
  • In the 25-34 age range smartphone ownership is 62%. In Q3, 2011, smartphone sales reached 59% of handsets. (NPD Group)
  • In many countries, including the US, mobile market penetration exceeds 100%. Significant numbers of people carry multiple devices. (Mobile Marketing Association, CTIA.org)
  • 73% of American cell phone users send and receive text messages. The typical user sends and receives 10 messages. (Pew)
  • 70% of all mobile searches result in action within 1 hour. (Mobile Marketer)
  • It takes 26 hours for the average person to report a lost wallet. It takes 68 minutes for them to report a lost phone. (Wired)
  • 30% of all American households are wireless only. They no longer use land lines. (CTIA.org)
  • 50% of all cell phone owners have an app on their phone. (Pew)

While these numbers describe an increasingly mobile planet, they say little about the risks, opportunities and rewards associated with taking recruiting mobile. Evangelists offer heavy breathing and lots of arm waving. But, to date there are no role models or success stories in the world of mobile recruiting.

Tagged with:  
  • http://twitter.com/mobile_dave Dave Martin

    Great statement John –  “Mobile is not the future, it’s the present.” NICE.
    White collar recruitment is already dependent on mobile. How are emails read? How is a Twitter account followed and interacted with? If we removed mobile social would be a slower, unresponsive and sluggish channel! 

    With market penetration as strong as you present mixed with 50% of social media consumed on mobile, the recent innovative to “design mobile first” is starting to look like common sense.

  • Pingback: HRExaminer v.3.20 | HR Examiner with John Sumser

Page 1 of 11
More in HR Technology, HR Trends, HRExaminer (535 of 1129 articles)