More on Attraction vs Promotion
If you want to attract great talent, develop your people. Build a reputation for being a place that great people come from. When it becomes clear that working with you is a pathway to a successful career, talent flows in your direction.
If you want to grow stale, make plans to handcuff your talent to their jobs. Advertise heavily. Hire only passive candidates. Write articles about what a great place to work you are. Win some awards.
The goal of a great talent attraction system is to make people want to come to work for you. While a passive candidate is indifferent and requires persuasion, peole who actively want to join your operation come with positive motives. Their desire creates and cements higher expectations that you get when someone’s arm needs twisting. Creating a dynamic that causes people to take action on their desire to work for you takes a lot of work
The objective of every employment branding initiative should be to increase the perceived desirability of working with your organization. Done well, this means unearthing the values already implicit in the culture. (Take a listen to Michael Long talk about this on last week’s HRExaminer Radio Hour)
John Sumser is a principal analyst for HRExaminer, an independent analyst firm covering HR Technology and the intersection of people, tech, and work. John’s mix of experience over the course of his career gives him a broad and unique perspective on the industry. Like anyone trying to process a lot of information, he is two or three steps ahead in some areas and still learning about others. Sumser’s work includes deep research into the nooks and crannies of HR Technology to identify and explain rapidly evolving trends. Built on a foundation of engineering, design, and philosophy, John’s seeks to understand and advise clients on where their technology works best, for whom, and in what context. Each year, John examines the insides of hundreds of companies, their products, and ecosystems. He delivers vendor analysis by building the framework from which to deliver the critique. He is constantly connecting and making visible the front end of change. He can help you see the path of evolution and the risks on the journey. The HRExaminer is Sumser’s vehicle for understanding and explaining the inner workings of the industry. With three weekly podcasts, and written commentary, he covers emerging ideas, the state of the industry, and the executives who operate it.