OnRec, Anna Brekka is reshaping their conferences

On June 23, 2011, in HRExaminer, by John Sumser

Anna Brekka of Onrec is on HRExaminer

Anna Brekka, VP onrec North America, joined onrec in March 2010 as a result of the Kennedy Merger

It’s really pretty amazing that Anna Brekka isn’t on the Top 100 Influencers in HR list yet. The Danish born and bred New Englander is a landmark on the Recruiting map. Since 2003, she’s been involved in the development of the Kennedy Information businesses that ultimately merged with Onrec. If you’ve been to one of those shows over the last decade, you were looking directly at Anna’s work.

This year, she’s running the show. The dust has settled from the merger. Bits and pieces of adjacent audiences are all being rolled into one revitalized event.

This is the Anna show.

Don’t you find it interesting that not one of the major Recruiting industry conferences is woman led? That was true until now. With Anna at the helm, OnRec is headed into new and uncharted waters.

She’s trying to rethink the entire premise of the conference.

The event will be divided into two parts. Day one will be a series of panels with key industry experts discussing key issues. It’s like the sampler menu for Day Two.

On Day Two, everyone who was on the panels will be involved in a hands-on session digging into the practical details of the conversation from the panels. This way, you get a sense of everything at the show on the first day and then select an area to explore more fully.

It’s a brilliant solution to the standard trade show problem: you have to pick from an expansive menu with little real way to understand whether or not it will be useful. Once you’re committed to a session, you lose the option of experiencing the others. Even the best events suffer from this bad menu choice problem.

We’ll be there to see this new approach in action. Hopefully you’ll join in the fun.

  • Steve Levy

    Seriously John, Anna – AKA the Big Red Hugging Machine (that’s a good thing) – is the poster adult for giving customers what they want.

  • Jon Bryant

    I participate in a lot of conferences each year, but so far, never an OnRec event.  The agenda that OnRec is planning with panels on Day 1 followed by breakout sessions led by panel members on Day 2 sounds like a fantastic approach.  I’m looking forward to adding OnRec to my schedule. 

    Kudos to Anna for bringing a new solution to an old problem, and many thanks to John and HR Examiner for putting a spotlight on it.

    Jon Bryant

  • Anna Brekka

    John – thank you so kindly for all your support. It has been a fantastic opportunity and challenge for me to push the recruiting conference event to the next level. For years my main focus was content and we did well, but there is more to learning and networking than great lectures. It is very exciting to be part of a new integrated learning and networking experience and I hope that we raise the conference ‘bar’.

  • Russmoon

    Anna Brekka – I have had the opportunity to interact with Anna on several occasions including speaking at a conference she was involved with and her vision, business acumen and level of understanding is absolutely top notch.

    Glad to see her unearthed for some well earned recognition. Thank John

  • Fully agree with Steve Levy and Russ Moon about Anna (having presented myself at some other conferences she’s run), and agree with John and Jon that Anna’s approach deserves a shot.  It sounds like something near the middle of the continuum between conference and unconference (a format which has its raving fans as well) and so could represent a happy medium. Looking forward to the conference feedback since, alas, I can’t be on the road at that time.

  • Anna Brekka

    Thank you Guys – hope to see you all there!

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