WorkForUs
The United States is a tasty market. These days, companies from countries with sturdier economies are mining the domestic market. Little footholds, smart functionality, intelligent pricing and good customer service go a long way.
The US HRTech market is significantly more sophisticated and ready to buy. Offshore vendors find the market to be easier to penetrate for just that reason. While customer acquisition costs are very high in the domestic market, they are higher still when the customers are not ready from a technical perspective.
Last week, I spoke with Stephane Le Viet, CEO of Multiposting, a 4M Euro company in the same business as eQuest, Arbita and other Job Ad Distribution companies. Le Viet, who is a seasoned player with experience at McKinsey and as an internet cinema entrepreneur. He exudes a kind of self-confidence that is often missing from the entrepreneurs in our space.
Throughout our conversation, Stephane emphasized ‘the proper way to get things done’. At first, it was extremely off putting. Much of the contemporary view of the HR market is that there is no such thing. Our models in the HR industry are almost always about adaptation, innovation, improvisation and discovery through mistake making. The idea that there was a proper way to do anything was grating.
And then Le Viet showed me WorkFor Us. (TechCrunch covered it about 60 days ago) WorkForUs is the simplest and most proper of things.
You know all of that fuss about social Recruiting? You’ve got to admit that there’s a lot of fluff and not much substance. Everyone is so busy trying to figure out the meaning of life that they seem to have overlooked the simplest thing: a repeatable interface that stands in between a fan page and the ATS; a simple application process; the fundamental recruiting tool.
And that’s what you get with WorkForUs … a tool that properly solves one problem. It takes the people who want to apply for jobs on your Facebook Fan page and helps direct them through the process. For a modest fee per job, you can route job hunter traffic just as you’d like it.
Pricing runs from $9/month for 5 jobs to $499 for unlimited usage. (See the details here) It’s a proper and interesting project from Work4Labs.
