Rusty Rueff, HRExaminer Editorial Advisory Board Contributor

Rusty Rueff, HRExaminer Editorial Advisory Board Contributor

Today, I find myself operating as a freelance social curator; learning, writing, speaking, coaching, consulting and volunteering at an exciting intersection of technology, arts & entertainment, talent management, and faith.
I was the CEO of SNOCAP from 2005 through the successful sale of the company to imeem, Inc. in April 2008. SNOCAP was the world’s first end-to-end solution for digital licensing and copyright management services empowering record labels and individual artists to monetize their digital creations on popular sites such as MySpace and other social networks.

Prior I was Executive Vice President of Human Resources for Electronic Arts (EA), at the time the world’s largest and leading, interactive entertainment software company. Joining EA in 1998, I was responsible for global Human Resources, Talent Management, Corporate Services and Facilities, Corporate Communications, and Government Affairs, reporting to EA’s Chairman and CEO. In 2003, Fortune Magazine named EA one of the “Top 100 Places to Work For” in the United States.

Prior to joining EA, I held positions with the PepsiCo companies for over 10 years.  I concluded my career with PepsiCo as Vice President, International Human Resources. Prior to my tenure with PepsiCo, I spent two years with the Pratt & Whitney Division of United Technologies.  In addition, I spent six years in commercial radio as an on-air personality. I hold an M.S. degree in Counseling, and a B.A. degree, in Radio and Television from Purdue University. I was given the honor in 2003 of being named a Distinguished Purdue Alumniand now serve as a Director of the Purdue Foundation. My wife and I are the named benefactors of Purdue’s; Patti and Rusty Rueff School of Visual and Performing Arts.

Along with advising and angel investing in a number of companies, I currently serve on the Corporate Boards of and HireVue. I am President of the Board of the San Francisco based American Conservatory Theater (A.C.T.) and Vice Chair of The GRAMMY Foundation in Los Angeles. I am a member of the Academy of Television Arts & Sciences (ATAS) and the National Association of Recording Arts and Science (NARAS). I am also the co-author of Talent Force: A New Manifesto for the Human Side of Business, (Prentice-Hall. 2006) and I regularly contribute to a number of blogs including as the founding writer of’s Clearview Collection, and my own blogs: Bolts of Thinking and Purposed worKING. My wife, Patti, and I reside in Hillsborough, CA. and Charlestown, RI.

Rusty can be reached via email at
Rusty’s website with links to his two blogs (Bolts of Thinking and Purposed Working) can be found here.
Rusty’s Posts on HRExaminer can be read here.