Dr. David Kippen returns to the HRExaminer Editorial Advisory Board this week. Dr. Kippen is CEO and Chief Strategist of Evviva Brands. With a background spanning advertising and communications and a client base spanning the globe, Dr. Kippen is recognized as among the top thought leaders in brand strategy. David has held leadership roles in several top associations that support the HR and communications professions.
All efforts that are poured into an employment brand would be better utilised in building a better company culture and identity.
Employment branding is commonly used to solve a problem it’s not intended for. In this week’s three-part series Employment Branding we lay out a trio of new perspectives to get you thinking about new ways to reach the right people, with the right message.
“Recently, SHRM’s Cost Per Hire standard was approved by ANSI. This is exactly the data HR needs to do its job — as the strategic business function that it is” — Andrew Gadomski, Chief Advisor and Founder of Aspen Advisors
If you’re a Human Resources professional you need to know more than the average consumer does about these questions. This week, our resident lawyer Heather Bussing and HR analyst John Sumser walk us through the Privacyscape.
While the White House Report declares: “Never has privacy been more important than today”, Wired Magazine reports the US Government is building a giant spy center. The “Utah Data Center” is purportedly designed to intercept and collect every digital communication.
Private does not mean that people can’t ever find out. Like any secret, the minute you tell it to someone who doesn’t have any requirement to keep it confidential, it’s not secret anymore. So even though the law recognizes general categories of “private information,” if you disclose it, it’s not private anymore.
When the website or online service is free, chances are the product being sold is you. The most common tracking is done to better target ads to you or sell this info to others in aggregate form for the same purpose. Information is also collected to improve the websites or online services you use.
“We have this illusion that each of these bits of information is separate, that the companies collecting the information don’t share it. So we are the only ones who really have the whole picture about what our lives are like.”
Earlier this week we published the next evolution in our Top 25 Lists of online influencers. In The Pulse of HR we study HR’s trending topics and then discuss some reactions in More about the Pulse.
Kelly Cartwright weighs in on Big Talent, where she discusses the changing talent landscape. Get a glimpse of employee scheduling using voice driven phone applications (that works!) in Voice Based Talent Management and wrap up this week’s issue with an update on the changes Ceridian CEO Stuart Harvey is shaping for their 130,000 HR software customers.
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