Employer Brand: Member of the Tribe

“An employer brand is nothing without culture. And culture is the delivery of the promise. That’s where the tribe comes in. When asked what culture is, I use the word tribe. A functioning tribe has rules to join, rules to leave, and rules that keep the tribe running smoothly.” - Susan Strayer LaMotte
 

The Call of the Average Worker (hint – it’s not you)

“Here’s the problem, employer brands can’t be built in boardrooms. It’s time to get grounded, get real, and be strategic about building your brand.” - Susan LaMotte
 

5 Assumptions That Lead to Hiring Failure

Hiring is very easy to do badly, and very hard to do well. So what causes most failures? Bob Corlett discusses five key assumptions that derail the hiring process.
 

Why WeWork’s Vegetarian Policy Won’t Work

“WeWork recently announced a new policy saying that it would not serve meat at its events. I just don’t think that policies that force employees to eat a certain way are either the right way to treat employees or an effective way to save the planet.” – Heather Bussing
 

The Call of the Average Worker: Hint — it’s Not You

On January 22, 2018, in Editorial Advisory Board, Employment Branding, HRExaminer, Susan Strayer LaMotte, by Susan LaMotte
Here’s the problem, employer brands can’t be built in boardrooms. It’s time to get grounded, get real, and be strategic about building your brand.
 

5 Easy Assumptions That Lead to Hiring Failure

Hiring is very easy to do badly, and very hard to do well. So what causes most failures? Bob Corlett discusses five key assumptions that derail the hiring process.
 

Express Yourself: Build A Great Brand In Four Steps

On January 6, 2016, in Brand Aid, Dr. David Kippen, Employment Branding, HRExaminer, by David Kippen
Dr. David Kippen, CEO and Chief Strategist at Evviva, takes a deeper look at brand. Beyond the name, how does a brand come together when it’s working right?
 

Confessions of an HR Nightmare by Dennis O’Reilly

On December 22, 2015, in Employment Branding, Engagement, HR Scoop, HRExaminer, Learning, by Dennis O'Reilly
“For more than 30 years I labored under the misapprehension that hard work, competence, and honesty were all I needed to be a model employee.”
 

A Good Recruiting Brand Is Hard to Find

On October 13, 2015, in Editorial Advisory Board, Employment Branding, HRExaminer, Jeff Dickey-Chasins, by Jeff Dickey-Chasins
Strong brands typically command 20% to 30% more than their competitors but few of them can be found in the world of the ATS or job board.
 

How Bad Glassdoor Reviews Affect Recruiting

Bob Corlett writes on the growing importance of online employer reviews at Glassdoor and how to respond to negative reviews online.