Bob Corlett writes on the growing importance of online employer reviews at Glassdoor and how to respond to negative reviews online.
We are the leaders of the future. We know how it works: put real relationships with real people first, let the technology follow, and you can’t ever lose.
Grab a coffee with your brand. Seriously, whether you work in marketing and manage a brand portfolio, in HR and manage your Employer Brand, or just care about the company you work for.
Employment Branding is the craft of being so completely organized that you are ready with the right message for the right person when she comes along.
“Forcing anonymity on people is not helpful. In it’s own way – this simple act reinforces the kind of behavior we are saying that we don’t want.” – Doug Shaw
There is a power balance in the branding and recruiting game. When marketers, recruiters and managers forget this, things tend to turn sour.
“For more than 30 years I labored under the misapprehension that hard work, competence, and honesty were all I needed to be a model employee.”
Question: How does your language, terminology used in recruiting, reflect the driving culture, industry focus of your company?
Famous writers like David Mamet know how to hold an audience’s attention like few others. Good dramatic writing is to effective business writing as coffee is to closers.
Much of the published information and opinion about HR and Recruiting tries to establish norms or best practices as if local culture made no difference.
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