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Anna Johansson, HRExaminer Editorial Advisory Board Contributor.

We always hear about how catering to the customer’s experience is essential to a great business structure, but we often forget about the employee. This, we should know by now, is a mistake, since happy and productive employees lead to an excellent customer experience.

Your HR strategies frequently evolve as you develop new digital and practical experience that shapes the way customers handle themselves. As you institute new policies, put your employee experience at the forefront. Doing so is expected to be one of the most important HR trends of this decade.

Major Companies Support Employee-Centric HR

Susan Peters, Senior Vice President of Human Resources at General Electric says that their team is aiming for a more employee-focused experience this year to help boost their reputation and profits.

“We define employee experience simply as seeing the world through the eyes of our employees, staying connected, and being aware of their major milestones,” she told Forbes in an interview. “In the last year we have appointed a Head of Employee Experience and we are developing a strategy to create an employee experience which takes into account the physical environment our employees work in, the tools and technologies that enable their productivity, and learning to achieve their best at work. All of this is part of continuously evolving our HR capabilities.”

Google, SAS, Nissan, Twitter, LinkedIn, Ford, and more have some of the most innovative HR departments that are all striving to make employees the focus of their operations. Their HR departments have instituted open door policies, gaming stations, ergonomic work environments, high-quality benefits and retirement packages, and more to create an employee experience that translates to happier customers.

Studies Show Need for Employee-Centric Culture

Creating a work culture where people actually want to be is a consistently high-ranking factor for successful companies. Study after study shows that when the employee has a high quality experience, the customer does too.

According to a study from The Future Workplace and Beyond, 83 percent of HR leaders value the employee experience in direct correlation with their success. About 56 percent said they would be investing more in training, 51 percent said they would work on improving work spaces, and 47 percent plan to enact more rewards and incentives programs. The study showed that each company that vowed to improve the employee experience did so because they know the value for their customers and profits.

If you’re not one of those pushing towards a better employee culture, you should be. Talent in the workplace is growing ever more competitive. If you’re looking for top talent, you need an excellent culture to attract the best. Otherwise, they’ll end up working for your competitor.

Make Your Company More Employee Centered

“Putting the employee experience at the heart of HR means a shift in focus,” says an article written by Yazad Dalal, Head of HCM, Oracle APAC. “Instead of concentrating on how to manage people, businesses must consider how to provide their people with the best possible experience at work.”

Creating that experience means changing a few of your normal practices and your office atmosphere. Here are some ways that you can change your office culture to better benefit its employees.

Improved Work Environment: Make work a place people actually want to be. Allow personalization of workstations, quiet and loud work zones, break rooms equipped with food and toys, and more. If you need ideas of what makes a work environment people love, look at companies like Google.

Invest in Talent Scouting: Much of the success of your organization depends on the hiring process. Put some time and money towards finding top talent for your organization. It will make improving the employee experience that much simpler.

Implement New Training Procedures: How often do you have meetings? A better question is how often do you have unproductive meetings? Some companies hold too few meetings, creating a disconnect among departments. Others hold too many, and very little gets done within each. Evaluate your current training structure and devise a plan to incorporate better planning and structure.

Evaluate Benefits: As your company grows and employees remain, are they being treated fairly as far as wages and benefits? A competitive wage and benefits package is vital to a healthier organization.

Conclusion: Put Emphasis on Your Employees

Your employees are easily the most important part of the organization, a trend that’s dominating 2017. Without their help, nothing would get done.

As a little repayment for both your profits and the people who work so hard to keep the company afloat, focus a little more on your employees. Give them the environment and culture that will leave them satisfied and productive.  

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