I’ve been writing for a long time about how policies, especially social media policies, don’t work to solve problems or manage risk. (See links below.) And I’ve been saying that training people about what the legal issues are, and how to handle them, is a much more effective way to both prevent problems and get social media to work for your company.Comply Socially

There are lots of great people out there to train your managers and employees on the effective use of social media for marketing, recruiting, PR. Some of my favorites include Stacy Zapar (social media for recruiters) Craig Fisher (cool tools for sales, marketing, and recruiting), Andy Headworth (social recruiting UK), Susan Strayer Lamotte (branding and recruiting) Johnny Campbell (sourcing and recruiting UK) and Jason Seiden (branding and social recruiting). Feel free to yell at me for leaving you out in the comments.

I did not know Eric Schwartzman until he asked to interview me for Social Media Today. In the course of an hour, he managed to ask me about almost every legal aspect of social media and then follow up with questions even I hadn’t completely thought about. You can listen to the interview here. Eric has worked with large companies on communications, marketing, and PR issues for years. As social grew, so did his interest in how to make it more effective, as well as how to manage the risks and liabilities. So he founded Comply Socially to help employers manage the legal and practical issues of social media.

When he asked me to help him develop the content, I pretty much had to since I’d been preaching training for years. (FTC disclosure: I wasn’t paid for the work, but I have been promised stock options.)

Schwartzman offers two types of training: custom onsite programs and self-directed online programs for download. I helped with the content for the online programs.

In explaining why he created the company and shifted his focus to social media, Eric says:

“In the old days, we media trained our official company spokespeople. Today, in an environment where anyone can be seen as a spokesperson — whether they’ve been given that authority or not — we need to social media train the entire workforce. Company wide digital literacy is the answer.”

The programs run just 40 minutes each. So they are manageable bite-sized pieces that allow people to take in the information, but won’t take them away from their work for long.  Each video course discusses a specific topic, has test questions to see whether people are getting it, and provides a certificate of completion.

Topics include:

The focus is on clear and helpful information so that employers can understand the issues and make informed decisions on how social media fits into their business strategy.

Comply Socially is a valuable addition to the social media training landscape because it provides solid information on both the practical and legal issues involved in using social media for work. But I encourage you to judge for yourself. You can sign up for the intro/overview course Social Media Compliance Training and earn your certification for free through February 7, 2014 by clicking HERE.

 

If you want to read some of my articles on social media legal issues and policies, here you go:

8 Reasons Social Media Policies Backfire

How Employers Can Still See Employee Social Media Accounts

Social Media’s Real Legal Issues

Trash Your Social Media Policy



 
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