HRExaminer Report: What HR Thinks and Feels

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HRExaminer Report: What HR Thinks and Feels

Topics: , by John Sumser

Report Summary

Report: What HR Thinks and Feels, The Psychographic Survey of HR Professionals
Date: Published October 2016, HRExaminer.com
Report Details: 15 pages, Summary
Author: HRExaminer, John Sumser
Summary: What HR Thinks and Feels is the culmination of a three-year study of the demographics, attitudes, behaviors and beliefs of HR professionals. We like to think of it as “the secret lives of HR pros.” Report Details: Published October 2016, 15 pages

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Report Detail

Every day HR leaders make purchase decisions for software and services based on false assumptions and a lack of accurate information. Meanwhile, the sales and product offerings of HR providers miss the mark of true HR buyer needs. This gap is costing millions of dollars and thousands of lost hours each year. The HR buyer sees black, the vendor white, the truth is gray. In our new report, What HR Thinks and Feels, HRxAnalysts replaces assumption and falsehoods with truth and reality for both HR Buyers and HR Solution Providers. In this, our first published report, we start with an understanding of the HR buyer that could only be gained by asking them how they see themselves. We mind the gap.

This report is for:

HR Leaders: Understand your colleagues in HR as you’ve never been able to, and transform your organization from within
HR Vendors or Service Providers: Create engaging brands, messages and marketing campaigns that appeal to HR buyers on pragmatic and emotional levels. Develop industry-specific sales techniques, refine requirements for HCM products and services or even HR career development.

Chapter Summary

In the pages of the report, you’ll find the actions and attributes that characterize success:

Demographics
Career
Competencies
Infographics
Lifestyle
Leisure Activities
Outlook

About the author

John Sumser

John Sumser is a principal analyst for HRExaminer, an independent analyst firm covering HR Technology and the intersection of people, tech, and work. John’s mix of experience over the course of his career gives him a broad and unique perspective on the industry. Like anyone trying to process a lot of information, he is two or three steps ahead in some areas and still learning about others. Sumser’s work includes deep research into the nooks and crannies of HR Technology to identify and explain rapidly evolving trends. Built on a foundation of engineering, design, and philosophy, John’s seeks to understand and advise clients on where their technology works best, for whom, and in what context. Each year, John examines the insides of hundreds of companies, their products, and ecosystems. He delivers vendor analysis by building the framework from which to deliver the critique. He is constantly connecting and making visible the front end of change. He can help you see the path of evolution and the risks on the journey. The HRExaminer is Sumser’s vehicle for understanding and explaining the inner workings of the industry. With three weekly podcasts, and written commentary, he covers emerging ideas, the state of the industry, and the executives who operate it.

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