Report Summary

Report: What HR Thinks and Feels, The Psychographic Survey of HR Professionals
Date: Published October 2016, HRExaminer.com
Report Details: 15 pages, Summary
Author: HRExaminer, John Sumser
Summary: What HR Thinks and Feels is the culmination of a three-year study of the demographics, attitudes, behaviors and beliefs of HR professionals. We like to think of it as “the secret lives of HR pros.” Report Details: Published October 2016, 15 pages

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Report Detail

Every day HR leaders make purchase decisions for software and services based on false assumptions and a lack of accurate information. Meanwhile, the sales and product offerings of HR providers miss the mark of true HR buyer needs. This gap is costing millions of dollars and thousands of lost hours each year. The HR buyer sees black, the vendor white, the truth is gray. In our new report, What HR Thinks and Feels, HRxAnalysts replaces assumption and falsehoods with truth and reality for both HR Buyers and HR Solution Providers. In this, our first published report, we start with an understanding of the HR buyer that could only be gained by asking them how they see themselves. We mind the gap.

This report is for:

  • HR Leaders: Understand your colleagues in HR as you’ve never been able to, and transform your organization from within
  • HR Vendors or Service Providers: Create engaging brands, messages and marketing campaigns that appeal to HR buyers on pragmatic and emotional levels. Develop industry-specific sales techniques, refine requirements for HCM products and services or even HR career development.

Chapter Summary

In the pages of the report, you’ll find the actions and attributes that characterize success:

  • Demographics
  • Career
  • Competencies
  • Infographics
  • Lifestyle
  • Leisure Activities
  • Outlook


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