HR Examiner Weekly Edition v 3.08 February 24, 2012
 DIY Market Research 1/5 by David KippenThis week David Kippen, the genius behind Evviva Brands is going to take us on a tour of Market Research. One step at a time, we’ll go through the basics of doing your own work to get a dirt under the fingernails’ look at the market. Read Now » |
 DIY Market Research 2/5: Infrastructure David Kippen“Unless your budget is huge, you’ll need to make observations that are fast and meaningful. So I look at power supply, road stock, and light rail systems.” – David Kippen Read Now » |
 DIY Market Research 3/5: Individual Expenditure by David Kippen“Transportation can tell you a great deal about how far people are able to travel to find work. You’re obviously not going nearly so far on bicycle, an ox, or a tractor as on a scooter or car. Second to housing, transportation is the largest area of individual investment you’ll see.” – David Kippen Read Now » |
 DIY Market Research 4/5: Private Investment by David Kippen“As long as the general income level is low, volume wholesalers can’t generate the revenue they need to offset their fixed operating and inventory costs. So if you see frequent small five and dime stores, you’re looking at a market on the lower side of the development curve.“ – David Kippen Read Now » |
 DIY Market Research 5/5: Wrapup by David Kippen“...taken together, these details comprise a mosaic illustrating many important things about the fixed cost of the local economy and the local quality of living. As a general rule, the better each of these areas is, the more costly local talent will be.” – David Kippen Read Now » |
