Intelligent Overlay Rooted in Mapping: Google
Category: AI as Platform Service
Company/Product Name: Google Hire
Website: hire.google.comGoogle Cloud Logo
Headquarters: Mountain View, CA
Main Phone Number: (855) 836-3987
#of Employees: 62,000
Date Founded: 1998
Financing: Public Company

Google is building a comprehensive talent framework based on resume and job data supplemented with actual site investigations of the things people actually do. It is analogous to their mapping project and being pursued with the same intensity. They are the HR AI platform rooted in search.

Google could easily be seen as the largest player in the HRTech industry. Its footprint in the global business marketplace is massive. From here, it looks like Google has the potential to rearrange the way that HR works by focusing on the fundamentals

At its core, Google propels its search capability into every conceivable nook and cranny. With 70 Million annual job changes in the United States alone, there is a clear market to be built and entered. And that’s before you count the project changes, temporary jobs, reassignments, promotions, contract work, and outsourced services.

Like the other AI as Platform Service providers (Amazon, IBM, Microsoft, and Facebook), the Google technical bench is deep and at the heart of an innovation engine. This makes it possible for the team to tackle projects that others are just approaching (particularly the analysis of all of the jobs and all of the resumes in the world). The Google crew
rightly understands that the data discloses foundational information about the relationship between people and their jobs.

Through a combination of resumes, profiles, job ads, market data, and HR info (from some customers), Google creates a taxonomy that is the foundation for exploring the intersection between people and their roles. Currently, this is delivered as a matching engine for employment searches on job boards or employer websites.

In a conversation about how they are approaching the task, the Google team said it was similar to creating Google Maps. When Google mapped the world, the project was not unimaginable, it was just huge and complicated. Google’s demonstrated capability to take a giant problem and slice it into tiny manageable pieces is the heart of its skillset.

The conundrum of understanding the relationship between people and their work has been around for over 60 years. Competitors have been working on this exact problem for more than a decade. The difference in Google’s approach is that they know they are looking at the primary question in Human Resources: what is the relationship between the person and the job? Clear answers will produce value across the HR Silos. There is every reason to believe that herein lies the path to better planning with and development of the company and its employees.

Google’s market entry is gentle. While the product was in the company’s legendary beta-test cycle, they persuaded a significant swath of the market to experiment. Now that there are stable search functions for both Jobs and Profiles, the real sales and business development process can begin.

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Navigating the Maze: The 2019 Index of Intelligent Technology in HR »


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