23 / Phil Gerbyshak

Topics: , by John Sumser

Rank 23rd

Phil is a marketing technology strategist who works with small businesses and organizations to increase employee & customer engagement by using social media to create and build relationships. He helps them understand it’s not about the tools; it’s all about the conversations they participate in. He founded the Make It Great! Institute in 2004 to teach businesses and their organizations how to best use online technology to increase their bottom line, improve customer engagement, and increase employee loyalty and company profitability.

Current Job(s):
  • Keynote Speaker, Author of 4 Books, Social Media Expert, Make it Great! Institute LLC
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About the author

John Sumser

John Sumser is a principal analyst for HRExaminer, an independent analyst firm covering HR Technology and the intersection of people, tech, and work. John’s mix of experience over the course of his career gives him a broad and unique perspective on the industry. Like anyone trying to process a lot of information, he is two or three steps ahead in some areas and still learning about others. Sumser’s work includes deep research into the nooks and crannies of HR Technology to identify and explain rapidly evolving trends. Built on a foundation of engineering, design, and philosophy, John’s seeks to understand and advise clients on where their technology works best, for whom, and in what context. Each year, John examines the insides of hundreds of companies, their products, and ecosystems. He delivers vendor analysis by building the framework from which to deliver the critique. He is constantly connecting and making visible the front end of change. He can help you see the path of evolution and the risks on the journey. The HRExaminer is Sumser’s vehicle for understanding and explaining the inner workings of the industry. With three weekly podcasts, and written commentary, he covers emerging ideas, the state of the industry, and the executives who operate it.

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