These numbers don't lie

The Top 25 HR Digital Influencers List Quantifies The Impact of Online Activity.
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Brought to you by Pinstripe, Talent In Sight

Brought to you by Pinstripe | Talent In Sight

Top 25 Digital HR Influencers. December 17, 2009

We are starting to be able to measure influence. For most of human history, figuring out how things worked always meant guessing (and asking) about who influenced things. As the world got more crowded and older institutions started to strain, the question of influence became more pertinent.

Older hierarchical organizations are losing their grip as we move to a flatter more agile economy. In that world, influence is the way that institutions are governed and that people get things done. Where power is the ability to make things happen, influence is the ability to increase the probability that things will happen.

We are in a transition.

Today, the most influential people are not online, yet. They don’t need to be. The online world is growing in importance but has not yet really replaced historical institutions and settings.

The people who are influential online have each made a commitment to try to work in different ways. They do their work and write and publish about it. For most, it’s some combination of long work days, multiple roles and focused experimentation. The people who are influential online have worked hard to be influential.

HRExaminer and (here’s a review of Traackr) partnered to evaluate and measure spheres of influence in the online HR community. It’s part of a project that will include bi-monthly explorations of HR Niches. The Top 25 Digital HR Influencers is the first in a very regular series. You can read more about the project here, here and here.

The list is automatically generated by algorithm. The idea is to remove subjectivity and look at the actual data. Traackr‘s process (which is very useful as a sourcing technique) searches an enormous swath of online content and then sifts and ranks it.

Each person in the data (everyone who is observable online in HR), can be measured in terms of three variables:



  • Reach (this is the number of visitors/eyeballs/page views)
  • Resonance (the number of inbound links, references, community participation)
  • Relevance (how an individual’s content maps against a key word cloud)

Each score is a percentile (imagine that the scale is 1 to Guy Kawasaki). The combination of all three scores is the foundation for ranking.

Without further ado, here are the 2009 Top 25 Digital HR Influencers.

Jump to Profile

1 Stelzner · 2 Trunk · 3 Haun · 4 Cheesman · 5 Sumser · 6 Lee · 7 Stroud · 8 Dunn · 9 Bares · 10 Raphael · 11 Alba · 12 Lauby · 13 Ruettimann 14 Kutik · 15 Kjerulf · 16 Eubanks · 17 Davis · 18 Vick · 19 Roesler · 20 Ingham · 21 Grossman · 22 Rosendahl · 23 Giuliano · 24 Ferdinandi · 25 Clayton

The Overview

Rank / InfluencerReachResonanceRelevanceWeb Presence
Mark Stelzner1 / Mark Stelzner (USA)759053Blog Blog Twitter Twitter Facebook
LinkedIn Linkedincompany
Penelope Trunk2 / Penelope Trunk (USA)859513Blog Blog Twitter Twitter Facebook
LinkedIn Linkedincompany
Lance Haun3 / Lance Haun (USA)757080Blog Blog TwitterTwitter
Joel Cheesman4 / Joel Cheesman (USA)657567Blog BlogTwitterYouTubeFacebook
John Sumser5 / John Sumser (USA)707547Blog Blog Blog Twitter Twitter Facebook
LinkedIn Digg
Jessica Lee6 / Jessica Lee (USA)508053Blog Twitter Facebook LinkedIn
Jim Stroud7 / Jim Stroud (USA)657540Blog Blog Blog Twitter YouTube
Facebook LinkedIn
Kris Dunn8 / Kris Dunn (USA)558520Blog Blog Twitter Twitter LinkedIn
Ann Bares9 / Ann Bares (USA)654567Blog Facebook LinkedIn
Todd Raphael10 / Todd Raphael (USA)658027Blog Twitter Twitter Facebook
LinkedIn Linkedingroup
Jason Alba11 / Jason Alba (USA)708020Blog Blog Twitter Facebook
FriendFeed LinkedIn
Sharlyn Lauby12 / Sharlyn Lauby (USA)557040Blog Blog Twitter
Facebook LinkedIn
Laurie Ruettimann 13 / Laurie Ruettimann (USA)456067Blog Twitter (Punk Rock HR) Laurie Ruettimann YouTube Facebook
Facebook LinkedIn
Bill Kutik14 / Bill Kutik (USA)306073Blog Blog Twitter Twitter Facebook
Facebook Facebook LinkedIn Linkedincompany
Alexander Kjerulf 15 / Alexander Kjerulf (Denmark)406053Blog Twitter Facebook LinkedIn
Ben Eubanks16 / Ben Eubanks (USA)407527Blog Twitter Facebook LinkedIn
Jason Davis17 / Jason Davis (Canada)457520Blog Twitter LinkedIn
Bill Vick18 / Bill Vick (USA)658013Blog Blog Blog Twitter
Facebook LinkedIn
Steve Roesler19 / Steve Roesler (USA)156073Blog Blog LinkedIn
Jon Ingham20 / Jon Ingham (UK)455053Blog Twitter LinkedIn
Kevin Grossman21 / Kevin Grossman (USA)456033Blog Twitter Twitter Facebook
Facebook LinkedIn
Lisa Rosendahl22 / Lisa Rosendahl (USA)307027Blog Twitter Delicious FriendFeed
LinkedIn Digg
Jim Giuliano23 / Jim Giuliano (USA)403073Blog Twitter Linkedincompany
Chris Ferdinandi24 / Chris Ferdinandi (USA)306040Blog Blog Twitter LinkedIn
Peter Clayton25 / Peter Clayton (USA)403553Blog Twitter FriendFeed LinkedIn