iOS 7 app store screen showing morale.me app

Joel Cheesman just launched Morale.me, a mobile app that begins with a simple question: “How’s employee morale at your company?”

There’s not much way to understate Joel Cheesman’s contribution to our industry. An inveterate snark master and technical experimenter, Cheesman plots the industry’s disruption for a living.

These days he’s trying to find the secret to making mobile vaguely relevant to recruiting. If anyone can figure it out, it’s Joel.

What follows is the text of a note Joel sent. I think you’ll like his style and approach. Oh, and the boy can write.

Oh man.

Short version: I recently re-launched Morale.
The longer version:

So, I’ve been thinking a lot about the impact mobile has had on just about every industry we think of when the word “Web” is thrown around. Mobile is upending many of the services we use: Tinder is disrupting Match.com. Hotel Tonight is disrupting Expedia. Instagram is disrupting Flickr … OK, Flickr was sort of already done, but you get the idea.

Employment, however, is one place where mobile really hasn’t done much disrupting. Sure, LinkedIn has a nice on-the-go experience, but it’s basically the service optimized for a 2-inch screen. TheLadders has their “Quit Your Job” app, but the engagement isn’t there once the novelty wears off … or you quit your job.

Engagement is the keyword these days. Everybody wants it. For instance, since you can only view so may baby pics and cat videos, social networks are turning to content for more stickiness and be’back. LinkedIn has articles from Sir Richard Branson and Facebook just launched Paper. The goal is the same, get eyeballs and keep them.

Which leads us back to my stuff.

The question I asked was, How can you create ongoing engagement on a mobile platform for professionals? Jobs are the workhorse of content, but search on mobile devices is clunky. And you only use the app when you need a job. There’s no reason to use Indeed’s mobile app once you’ve landed the job, for instance.

So Morale tries to tackle this challenge by beginning with a simple question: “How’s employee morale at your company?”

Will a question like this lead to a high level of engagement? Maybe. Maybe not. The good news is it’s just the first piece of functionality I want to build into the product. Stay tuned. We’ll see how it goes. Worst case, it was a lot of fun to build and I’m always up for a good social experiment.

As a connection, I invite you to download the free iOS app and test drive it. Share it with coworkers. Let me know what you think. Leave comments on iTunes and like us on Facebook if you think it’s cool. And most of all, come along for the ride. You’re officially an early adopter.

Thanks for reading,

Joel

http://morale.me



 

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