MyPhilter for LinkedIn

On August 23, 2011, in HR Technology, HRExaminer, John Sumser, Reviews, by John Sumser

myphilter-discussed-on-hrexaminerLinkedIn, for all of the magic associated with its IPO, has managed to deploy the single most conservative development policy in the social media swamp. With an API that allows only the most limited access to data and an API enforcement policy that is whimsical at best, the $7 Billion company is proving to be slow to adapt to the market. (An API is data interface used to integrate into a software platform.) Stodginess, inflexibility and an unpredictable roadmap are combining to force developers to create missing functionality without any guarantee for their investments.

In place since November 2009, the LinkedIn API has been a boon for services that want to have a twitter like relationship with the social media giant. If you want to post to LinkedIn or read what’s there, the API has been a tremendous gift. Sadly, LinkedIn is a business intelligence tool and not a particularly useful communications platform. Most serious users want to use their data. Most serious development teams want to visualize and make sense of the data.

MyPhilter, from the Hank Stringer machine in Austin, is a great case in point. The application delivers an obvious (and missing) chunk of simple functionality. With MyPhilter, a user can organize LinkedIn contacts into categories for further consideration. A simple process loads the data. MyPhilter tracks the categories. (You can have up to five custom categories.)

That’s a pretty big “Duh!” (as in ‘Holy Crap. That makes LinkedIn a lot more useful.’)

MyPhilter organizes your connections into standard business categories and allows you to modify and improve the sort. Moving people between categories is a drag and drop exercise. It’s the equivalent of G+ circles or Facebook lists.

So what?

Being able to categorize your connections is the first step in turning LinkedIn into a useful marketing or project oriented tool. Categories facilitate targeting. Sorting and organizing the rolodex, common in almost all other manifestations of an address book, is finally possible in LinkedIn.

Imagine that you are actually using the LinkedIn to look for a job or do recruiting. Knowing which of your connections are in the right place and then tracking whether you’ve contacted them or not is as simple as moving a contact from one folder to the next.

Take a look. If you want to use the tool, the promo code is PHANTASTIC. This will give you access to functionality for a trial period. A one year, all you can eat, subscription is only $19.95.

This is one of those “Why didn’t I think of that?” innovations that will certainly become an instant part of the landscape.

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