2021-01-21 HR Examiner article Doing Shaw Language of change for stress stock photo img cc0 via pexels le vy 668553 544x264px.jpg

“Sometimes we overcomplicate things, and that’s not OK. One way of helping to mitigate that, is to pay attention to the language of change, to make it clear, inclusive, and when possible, uncomplicated.” – Doug Shaw


The Language Of Change:

An antidote for stress that stifles thinking, feeling, and doing


Sometimes life is complicated and complex, and that’s OK. Sometimes we overcomplicate things, and that’s not OK.


A lot of my work is about change, being comfortable with not knowing. Change often creates uncertainty – an unnerving feeling which stifles thinking, feeling, and doing. One way of helping to mitigate that is to pay attention to the language of change, to make it clear, inclusive, and when possible, uncomplicated. Some of the most interesting and useful inquiries I’ve been involved with have started with the simplest of questions.


Someone I follow on Twitter shared a few ‘good practice-based questions’ relating to transformation, from a business school event they were attending.


  • Principles of Action Research for Transformation (ART)

  • How does/could your purpose help support our collective thinking?

  • How does/could your knowledge creation include and transcend rationalist empiricism to acknowledge your whole self as relational beings?

  • How does/could your knowledge creation expand to include stakeholders – and with it a willingness to develop toward mutually transforming power?

  • How does/could your knowledge creation include multiple ways of knowing-for-action?

  • How does/could your knowledge creation integrate personal/reflexive with interpersonal/relational and impersonal knowledge


I spent time reading and re-reading these questions, several of which leave me cold. They seem foggy – lacking clarity and accessibility. Are these questions designed to exclude people? I would hope not – but that is how they feel to me. I grumbled for a while about becoming lost in the business school fog, then got on with something more useful, expecting to quickly forget about this little episode. Only I didn’t forget, I kept coming back to the question of why – why would someone who seeks to inquire about change, pose questions which seem to reinforce the stifling unnerving uncertainty I mentioned earlier?


Doug Shaw on HRExaminer.com

Doug Shaw, HRExaminer Editorial Advisory Board Contributor


The Times Higher Education website has recently published a piece titled, ‘Do business schools still have brand value?’ The article opens suggesting five golden rules for academic writing in management studies. These include:


‘…never use a short word where a long one will do; this prevents anyone understanding what you mean, further insuring you against criticism.’


‘…bamboozle people with jargon, and plenty of well-known names. This further paralyzes their critical senses: if Bourdieu or Heidegger said it, then it must be right. Right?’


One of the contributors to the article, Dennis Tourish, goes on to say:


  • “Those who write like this have one primary goal: building their careers, via publishing papers. They are not interested – at least, not primarily – in shaping public discourse, and helping to change the world. But they should be.

  • We in business and management studies need to put theory development back in its rightful place. Good theory is certainly important, but the insistence that every paper must do it – rather than, say, develop insights for practice or discuss a genuinely important issue – is rendering us irrelevant to any serious discussion of the multiple problems affecting our world.” – Dennis Tourish


Once I finished reading the piece, I got involved in an exchange with a couple of folk on Twitter who are involved in higher education and research, and when I shared the questions I quoted earlier, freely admitting I am struggling to make sense of them, I received this as a reply:


  • “Often ‘the club’ uses its jargon to give sense of belonging to those in it and keep outsiders at arm’s length by creating mystery. Good business educators speak plainly and demystify the technically academic stuff.”


I agree, and it’s not just business schools where this obfuscation (see what I did there?) emanates from.



This classic piece of consultancy bamboozlement from Deloitte (above) frequently gets highlighted as a piece of intentional complexity. The ‘You couldn’t possibly navigate this without us’ approach.


Change can be hard, and the process of exploring how we do things differently needs to acknowledge this, seeking clarity and inclusion as ways of engaging people in the process. Questions like ‘How does/could your knowledge creation include and transcend rationalist empiricism to acknowledge your whole self as relational beings?’ are not designed to be clear or inclusive. We need to do better.

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