The Web Is Shrinking.

On June 25, 2011, in John Sumser, The Go/The-Know, by John Sumser

Check out: The Web Is Shrinking..

Fascinating stats on the overall growth of the web. If you take away Facebook’s astonishing growth rates, the rest of the web is actually shrinking. That means the older style web, rooted in documents and static pages is in decline.

The article goes on to make a distinction between the social web and the searchable web. It suggests that we are in the midst of a transformation in the way we use the web.

If you take another look at our Influence project, you can see this gap emerge. Old school experts who use web (or, gasp, paper) documents are being elbowed out of the way by a more immediate and conversational form of discourse.

From here, it looks like the distinction between the social web and the mobile web is getting muddier with each passing day. More and more conversational and transactional work is migrating towards the social-portable web while the deeper work, better suited to documents, remains behind.

You can be certain that the spammers and the spam ethic will follow the transactional part of things.

There may be a very interesting future emerging right before our eyes.

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